Charitable contribution will fund comprehensive metro Atlanta no-idling campaign
(ATLANTA, GA 05.14.08)
The Clean Air Campaign has received a $50,000 grant from The UPS Foundation, the charitable arm of UPS (NYSE:UPS), which will fund the deployment of a comprehensive no-idling campaign across metro Atlanta, with the potential to roll out statewide.
The Clean Air Campaign has worked for several years to implement no-idling programs at approximately 30 schools, succeeding in reducing documented emissions at those schools by up to 90 percent. The UPS Foundation grant will allow the outreach and educational program to be expanded to additional schools as well as high-impact business and government fleets which have yet to receive the no-idling message.
The need for action is clear, said Kevin Green, executive director of The Clean Air Campaign. Unnecessary idling exposes vulnerable populations of children and adults to unhealthy plumes of toxic exhaust. This campaign will be a cost-effective solution to improve air quality and address a compelling public need.
Established in 1951 and based in Atlanta, The UPS Foundation identifies specific areas where its backing can impact social issues. Among the foundations identified focus areas are effective non-profits and environmental sustainability.
In 2007, The UPS Foundation distributed $46.4 million worldwide through grants that benefit organizations such as The Clean Air Campaign and provide support for the building of stronger communities.
UPS has a long-standing commitment to making communities all over the world better by supporting organizations and engaging over 400,000 employees in community service worldwide, said Lisa Hamilton, president of The UPS Foundation. Together with nonprofit partners such as The Clean Air Campaign, we work to make a positive impact on peoples lives.
The Clean Air Campaign plans to spread the message that unnecessary idling wastes gasoline and needlessly pollutes the air. Vehicle emissions, which account for half of ground-level ozone pollution, are especially harmful to school children since their lungs are still developing and they breathe, on average, 50 percent more air per pound of body weight than adults.
Emissions contribute to ground level ozone and also contain particle pollution known to be a precursor to persistent health problems such as asthma attacks, reduced lung function, lung disease and even premature death.
Through targeted education and information campaigns and direct outreach, The Clean Air Campaign, in partnership with nine transportation management associations, works with more than 1,000 employers and tens of thousands of individuals to promote commute options and improve air quality. The no-idling campaign will feature direct outreach, the posting of No Idling signs and the distribution of toolkits and other materials to raise awareness about the environmental, economic and health effects of excessive idling.
About The Clean Air Campaign
The Clean Air Campaign is a not-for-profit organization that works with Georgia's employers, commuters and schools to encourage actions that result in less traffic congestion and better air quality. To accomplish this goal, The Clean Air Campaign, along with its associate organizations, partners with more than 1,600 employers to create custom commute options programs; and annually helps thousands of commuters find commute alternatives that work for them, providing financial incentives to get them started. The Clean Air Campaign also protects public health by issuing Smog Alerts and empowers students, parents and teachers to play a positive role in reducing traffic and cleaning the air through a multi-faceted education program reaching elementary, middle and high schools.
Each day, these programs reduce 1.6 million miles of vehicle travel and keep 800 tons of pollution out of the air we breathe. For more information, call 1-877-CLEANAIR (1-877-253-2624) or visit http://www.CleanAirCampaign.org.
Media Contact:
Joey Ledford/Candace McCaffery404.816.2037