The Clean Air Campaign started as a public education effort in 1996 and still fulfills that role today. The organization communicates to Georgians through mass advertising, public relations and community outreach that include:
- Smog Alerts announcing forecasts for unhealthy air, based on the Air Quality Index (AQI). When forecasts are made by the Georgia Environmental Protection Division, The Clean Air Campaign distributes the alerts to more than 8,000 email addresses, including media outlets, employer Partners, schools, daycare centers, and other registered members. Smog Alerts provide guidance on the health effects of smog exposure and actions people can take to protect themselves.
- A comprehensive Web site (CleanAirCampaign.org) that offers detailed information on air quality and commute alternatives, as well as downloadable tools.
- A toll-free call center (1-877-CLEANAIR) where commuters and employers can obtain information about air quality and transportation alternatives, get personalized assistance from a transportation specialist and get connected to employer service representatives.
- An active speakers bureau and appearances at community events.
- Electronic newsletters for both employer Partners (AirMail) and commuters (AirWaves).
- The Clean Air Campaign also serves as the marketing and promotional arm of the region’s free rideshare service, RideSmart, which is administered by the Atlanta Regional Commission (ARC). Commuters and employers can access RideSmart via The Clean Air Campaign Web site and phone number.