After flame extinguished, desire for change burns strong

After having been spellbound during China's blockbuster Olympic presentation in August, most of us have moved on. However, I can't help but notice the unmistakable similarity between Atlanta and Beijing in each host city's post-Olympic experience.

In 1996 (The Clean Air Campaign's first year in existence) as in 2008, both cities wrestled with air quality and traffic challenges. Measures implemented to reduce traffic congestion and alleviate air pollution reached employers, commuters and industry. And guess what? They worked.

When the Olympics were in town, Atlanta roads were surprisingly navigable. Many employers allowed members of their workforces to telecommute – it sounded so futuristic then – in order to ease anticipated gridlock. The number of ozone days dipped dramatically in what is considered the peak of smog season. One study even found the number of asthma-related ER visits declined. These findings were a glimpse into what was possible as The Clean Air Campaign began its mission to improve quality of life in the region.

A similar phenomenon is taking root half a world away. With the conclusion of the Paralympic Games in Beijing this week, residents are actually clamoring for a continuation of the stringent policies that city enacted. The measure that got the most attention was a mandate banning cars from driving on odd- or even-numbered days based on license plate numbers.

What would that be like if we chose to do that here?

One recent news story quotes a 48-year-old Beijing resident who declares, "The air hasn't been this clean since I was a child. The government needs to keep it this way."

Great quote. But does the responsibility fall squarely on policymakers to create change like this, or should we all be working toward it? Post a reply and let readers know your stance.




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