We're one week into the official beginning of smog season across Georgia, and the 2010 version - so far - reads nothing like that of 2009.

By all accounts, the state had a mild smog season last year, aided by slightly cooler temperatures and more rainfall. The first Code Orange smog day of 2009 didn't arrive in metro Atlanta until June 1. This year, we've come out of the gate with several Code Orange days for ground-level ozone, not just in ATL but around the state:

And today is likely to mark a trifecta of dirty, brown air pollution nobody in the Atlanta region wants to see ... or breathe in. Data show we're experiencing a slightly warmer start to May than we did last year. And WSB meteorologist David Chandley points out in a quote from today's AJC that the Code Orange forecast for today is on the milder end of the spectrum. But this string of bad air days reinforces the need for Georgia employers, commuter and schools to focus on two things:

1. Reducing your exposure to air pollution
2. Reducing your contribution to the problem

Learn more about both, plus get some background on air quality issues in The Clean Air Campaign's debut podcast. Chime in and let us know what you think of it. And let us know what you're doing to beat back smog in Georgia.

I remember the moment I became part of The Clean Air Campaign. My then 6-year-old daughter had a terrible cough one night and began struggling to breathe.

She was having a severe asthma attack.

Though we live just a few miles from Children’s Healthcare of Atlanta, there is no longer drive on Earth than to the hospital when your child cannot breathe. She is okay now, but the impression is lasting.

I learned everything I could about asthma. For example:

• Asthma is the #1 reason kids are admitted into emergency rooms.
• Almost 1 in 10 children in the U.S. have asthma—that’s 7 million children who cannot breathe.
• Asthma accounts for 10.6 million doctor visits a year

Most importantly, I learned that poor air quality can trigger asthma. There are two kinds of pollutants that can trigger respiratory problems, 1) ground level ozone and 2) particle pollution (soot). And the primary cause of all this airborne junk? Cars.

I drove to work that summer as all the facts swirled in my head. I sat in traffic and realized I was in an SUV— ALL BY MYSELF! Everything leaving my exhaust pipe was floating around waiting for my daughter and all the other people with asthma to breathe it in. That’s when I became part of The Clean Air Campaign. I now drive a hybrid, telework, carpool, ride transit, do whatever I can to keep a car off the road.

Just like a former smoker can be pretty fervent when talking to smokers, I confess I can be preachy about not spewing more stuff in the air than we have to. I know it’s not easy to get around in Atlanta without driving alone sometimes. I just ask you to think about it more. Can you ride with a co-worker to the meeting instead of taking separate cars? Can you take MARTA to the game? How about riding with your spouse or a neighbor to work? The Clean Air Campaign can even help you find a carpool partner.

Just give it a try. Change the way you drive and maybe fewer kids will have to take that long ride to the ER.

Rudy Fernandez is the owner/creative director at Radio Outhouse. Rudy and his colleagues have worked with The Clean Air Campaign for 8 years and have produced several memorable radio spots and other advertising projects for less traffic and cleaner air that are heard/seen around the region, some of which have won national recognition.

Major developments on the air quality front have been a hot topic over the past week, as the US Environmental Protection Agency announced proposed new revisions to a federal air quality standard designed to protect the public from excessive exposure to ground-level ozone. The review, which is part of the Clean Air Act, is happening more than a year ahead of schedule. So, how should we take this news in Georgia, where roughly one in five counties fails to meet the current standard?

First, there are many things going right in Georgia with respect to ground-level ozone and air quality. Last year, metro Atlanta registered no Code Red days (unhealthy for all) during what was an uncharacteristically mild smog season. And we have not seen a Code Purple day (hazardous) in several years. A combination of factors have driven this positive change in our state, like scrubbers at coal-fired power plants, special blend gasoline that emits less pollution, commute options programs like the ones offered by The Clean Air Campaign and its partners, more efficient vehicles, etc.

Second, what is clear is that the more research that becomes available from the health and science communities, the stronger the connection between exposure to even small amounts of ground-level ozone and serious public health hazards. The EPA reviewed some 1,700 scientific studies prior to introducing the most recent standard change in March 2008, which ratcheted the threshold down. Today, the discussion around the latest proposed revision is that even more stringent regulations are needed to protect public health.

While it's too soon in the process to know precisely where the new threshold will fall, what is certain is that more Georgia employers, municipalities, commuters and schools will be called upon to help through voluntary actions (driving less and reducing unnecessary idling, for example). There are no quick fixes to meet the current standard, let alone a more stringent standard down the road -- especially in a state where population growth continues to place heavy demand on energy and transportation output. But Georgia is in better position than many other states that will face the challenge of meeting stricter standards because we have programs, incentives and support -- unique to Georgia and already up and running in major metropolitan areas -- that can point us in the right direction.

When commuters sign up to take part in our financial incentives, we're rewarding their decision to try alternatives that help reduce traffic congestion and air pollution. But another significant benefit to us is the information generated by each participant that helps us track clean commute activity. This information is represented in terms of: reduction in vehicle miles of travel, reduction in air pollution and savings on commute costs.

Since the first commuters began logging their daily activity in 2002 as part of the Commuter Rewards program, here's what we know:

• 75,000 commuters have taken part in our programs, logging more than 10 million clean commute trips and saving $100 million on commute costs

• Each day, these efforts mean 1.2 million fewer vehicle miles of travel on Georgia roads -- enough miles to circle the Earth 48 times

• The impact of this reduction in mileage means 600 tons of pollution are kept out of the air we breathe each day -- the equivalent weight of a dozen fully-loaded 18-wheelers.

From this vantage point, it's clear that the combined efforts of legions of commuters are making a difference in air quality. But what difference can individual commuters make? When sustained over a long period of time, there are many individual commuters we've identified whose long-term efforts have kept tens of thousands of pounds of pollution out of the air we breathe. These people have been faithfully logging their clean commute activity online for years -- long after their initial financial incentives that brought them to The Clean Air Campaign have run dry.

The Clean Air Campaign and its partners have created a new program that celebrates these individuals and their dedication over the years. The Clean Air Commuter Champion program recognizes the commuters who have reached specific milestones in pollution reduction because of their dedication to use alternatives to driving alone.

In our first wave of recognition, 900 Clean Air Commuter Champions are receiving a certificate announcing their achievement for eliminating 25,000 pounds of air pollution, a special gift and coveted bragging rights that their efforts are making a difference. And because this is centered around travel to and from work, employers will also receive a letter from The Clean Air Campaign applauding the "green" efforts of their champion employees who found a better way to work.

Each of us has heard the familiar refrain, "lead by example." When you meet a Clean Air Commuter Champion who has been leading by example for a long time, be sure to give that person your heartfelt thanks and a pat on the back.