Finding Success with Commute Options Programs
This past Wednesday, employees from many Atlanta area employers and property managers met to exchange ideas on how to build and find more success with commute options programs. The Best Practices seminar is part of The Clean Air Campaign’s ongoing Employer Program Education Series where attendees have earned their MBA (Master’s In Better Air) and most recently, achieved Summa Commuter Laude status at the Best Practices Seminar.
The Clean Air Campaign’s Executive Director, Tedra Cheatham, opened the workshop, and was followed by presenters Sonny Longo from Kimberly-Clark Corporation and John Plunkett with Cobb EMC. Both guest speakers spoke of the challenges that are often faced with gaining upper management support and employee education, and the innovative ways to break though those challenges.
The most beneficial aspect to the seminar was allowing the attendees to discuss and learn within their breakout groups. Some of the most popular ways of gaining employee participation within each employers commute option program that were discussed were:
- Providing information to employees at hire new orientations and benefit fairs
- Introducing their programs as an extension of their wellness program
- Offering “preferred parking” to those who carpool or vanpool
- Promoting ZipCar as a way to get to and from mid-day meetings for those who take transit to work
- Offering on-site showers for anyone who walks, runs or bikes to work
- Providing alternative work arrangements such as teleworking or compressed work weeks
Many of the employers and property managers have been inspired to implement creative approaches to promoting their programs:
- Encouraging clean commute competitions between departments or buildings by determining who logged the most clean commutes (riding transit, carpooling, vanpooling, walking, biking or teleworking) over a period of time. Winners were awarded with prizes like ice cream sundae parties.
- Displaying poster sized maps showing where employees live as a springboard to get carpool and vanpool conversations started.
- A parking spot at Atlantic Station was converted into a miniature park, complete with grass, benches and even a lemonade stand. This helped show what could be in its place if as many parking spaces weren’t necessary.
- A hotel extended their shuttle schedule route and hours to run more frequently during peak rush hour times to help guests and staff get to their destinations quicker
The Clean Air Campaign can assist you in developing your commute options programs into something greater by:
- Providing incentives for those who use alternatives to driving alone
- Offering email blasts reminding employees the programs are available
- Providing educational materials and resources to explain the link between traffic and air quality
- Assisting you in planning educational events, such as Lunch and Learns, for your employees
For more information about how you can implement a commute options program or improve your current program, please contact us.